Growth Stories by SuperStuff

The latest ideas, tools, and people shaping the future of marketing, creativity, and growth.
What India's marketing and creative industry really costs: SuperStuff Pay & Pricing Benchmark 2026–27

India Marketing Salaries 2026–27: Pay, Freelance Rates and Agency Pricing

What does a marketer cost in India in 2026? Our Pay & Pricing Benchmark puts full-time salaries, freelance rates and agency pricing side by side for the first time.
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The Future of Hiring

The performance agency that tells some clients not to run ads

An editor and an engineer started doing freelance projects together in 2017. Nine years and ₹25 crore of ad spend later, The Small Business Project has a few things to say about AI, creative, performance, and what actually makes ads work.
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Brains behind the Brands

Why 600+ Marketers and Creatives Joined This Community (And Why It's Capped)

Most marketing communities get worse as they grow. Ours stayed useful by staying deliberately small - here's why that's actually the appeal.
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Inside SuperStuff

Why Finding a Marketing Agency Isn't the Hard Part - Finding the Right One Is

Every founder's LinkedIn feed is full of agency recommendations. Here's why that's not actually solving the problem - and what does.
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Founder Corner

Ex-Digitas India COO Joins SuperStuff as Partner

Sonia Khurana, former COO of Digitas India, has joined SuperStuff as COO and Partner.
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Inside SuperStuff

India’s New-Age Marketers: The Untapped Growth Engine for Global Startups 🌍

India’s top marketers are no longer just executing playbooks - they’re creating them for global startups
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The Future of Hiring

Case Study: Powering Wald.AI’s Growth with the Right Marketing Lead 🚀

A fast-growing AI startup finds the perfect marketing leader to drive GTM, without the usual time or cost
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Stuff that Works

Should You Hire an Agency or Build In-House? 💭

A practical guide for founders and marketing leads on when to hire agencies, build in-house teams, or strike the perfect balance
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Founder Corner

10 Awesome SuperPages That’ll Inspire Your Portfolio ✨

A roundup of standout SuperPages—from creative directors to digital marketers—to turn your portfolio into a powerful first impression
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Stuff that Works